Compliant network marketing posts: how to avoid income and health claims
How to write social posts that follow FTC guidance: what counts as an income or health claim, and compliant alternatives.
By The Network Daily · October 15, 2026
The FTC treats income and health claims in direct selling seriously, and so do most companies' policies. Compliant posts are often more engaging too, because they're about real people. This is general information, not legal advice; always follow your company's policies.
What counts as an income claim
Specific earnings, 'replace your salary', 'quit your job', 'financial freedom', and lifestyle shots implying the business paid for them (cars, vacations, houses). Implied claims count too.
“Specific earnings, 'replace your salary', 'quit your job', 'financial freedom', and lifestyle shots implying the business paid for them (cars, vacations, houses).”
What counts as a health claim
Saying a product treats, cures, prevents, or changes a condition or body measurement, including before/after photos and weight-loss numbers.
Compliant swaps
Talk about your experience, your routine, or your community.
- 1.
Instead of 'This paid for our vacation!' try: 'Loved this week away with family. Back to work Monday and excited about it.'
- 2.
Instead of 'This fixed my sleep!' try: 'This is part of my wind-down routine every night.'
- 3.
Instead of 'Fire your boss!' try: 'I love building something flexible alongside my life. Curious? Ask me anything.'
Common questions
- Is posting a lifestyle photo an income claim?
- It can be if the post implies the business paid for it. Keep business and lifestyle content clearly separate.
- Can I share customer testimonials?
- Share appreciation and experience, but avoid testimonials about health results or earnings.
A note: avoid income, lifestyle, and health claims, and follow your company's policies. Our standard
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